I have been thinking about the process of blogging, as I am relatively new to it, and feel that it's useful to view blogging in terms of its function as a sign in the broadest sense of the word.
While a blog clearly contains written content, it may also be regarded as constituting a sign, as the writing itself signifies many things about the writer, such as their interests,intentions, their level of literacy and general education, amongst other things. In this sense, blogging fits neatly into the definition of communication proposed by cultural theorist Umberto Eco, who posited the idea that every type of cultural phenomenon constitutes communication. In this anthropological approach, newspapers, blogs, speech, graffiti etc can be analysed to unearth their implicit meaning(s).
So, taking this line of thought one step further, this post itself is a sign. Symbolising what? Maybe that I am interested in cultural theory, am a dilettante, am a pseudo intellectual...